The label has to help the end-user in making an informed purchase choice.
'Intend to acquire' suggests that the purchase decision is close to be taken but not formalised yet, i.e. with the signature of a reservation, order or purchase contract. Therefore, at the very latest before such an irreversible action, vehicle suppliers and vehicle distributors have to provide this element of complementary information as, in principle, may it influence their purchase choice (e.g. on which rims and tyre combination).
This has to be considered as applicable not only for a vehicle displayed in a store, but also for on-line sales.
See also question 'In Article 7, how should 'before the sale' be interpreted?'
Disclaimer: Please note that the European Commission cannot provide a legally binding interpretation of the EU legislation, as this is the sole competence of the European Court of Justice. Any remarks from the European Commission services are without prejudice to the position the Commission might take should related cases arise in a procedure before the Court of Justice.